One of the hardest parts of starting freelance work is building a strong portfolio to attract clients. Your portfolio is your most important advertisement. That is what will make you gain or lose clients. It is one of the most important things for a freelancer.
Firstly, build up your portfolio before fully committing to freelance if possible. To get clients, you will need to advertise your services, and you need content to do so (so make sure you have some)!
Do not be afraid to take risks, and your portfolio should encapsulate your business, but it should also make you stand out from a crowd. First, you should decide on the best platform and design for your portfolio. Different strategies work better for other businesses. You should research and find some examples to gain inspiration from; don’t just go into it blind.
One way to build content is to work for free or for cheap. This will help you to build experience, as well as examples of your work. Doing projects that you are passionate about, just for fun, is also a fantastic way to fill your portfolio.
You should also provide details of your content showing actions and outcomes and the results your clients can expect. This adds a level of detail and depth that will encourage your future clients to contact you.
Additionally, do not forget to update your portfolio when you have new content. Keeping it up to date shows that you are engaged in your business and proud of your work quality. Having an up to date portfolio will help you to refine and define your service better as your business grows.
Include projects that are geared towards your target audience, service, and industry. Make sure that the projects are relevant. You may have done work in various areas, but you should try to narrow it down to something more specific to streamline the process.
Other things to include could be your education and skills, as well as reviews or testimonials. There should be a balance between showcasing what you can do as well as who you are.
To conclude, your portfolio will make or break your freelance business. You need to make sure that your portfolio is professional and detailed to attract your audience.
So now, what are your magical secrets to freelance working?
If you need some personal online business advice, book a free call at www.talkwithcoen.com, and I’m happy to help you out. 👍🏻