You will not make the money you want from your online coaching business if you do not have a steady stream of clients. Once you have set up your website and are ready to go, finding clients is your number one priority.
A lot of online coaches fall down in this area. They do not do enough marketing to generate new clients that they need to meet their financial goals. You can find valuable online coaching clients in many ways, and we will discuss some of the best methods in this article.
Social Media Advertising
Most social media platforms offer an advertising feature these days. Facebook has been offering this for some time now, and LinkedIn is also making their service better all of the time. The good thing about using social media ads is that you can specifically target those who see your ad.
At the moment, social media ads are more cost-effective than par per click (PPC) ads offered by the major search engines. You cannot specifically target people with PPC ads either. You can test social media ads for a few bucks to see how effective they are. The analytics with Facebook and other accounts are useful now, and you can see what is working and what isn’t.
To use PPC ads from Google or Bing effectively, you will need to conduct keyword research in your niche first. This is something that you can do yourself, or you can outsource it for a few dollars.
Using the Google Keyword Planner is an excellent place to start. Just enter a seed keyword, e.g., digital marketing coach , and you will see the number of searches per month and keywords related to this that you can use.
With a PPC ad, you will only pay when people click on your ad and go to your website. When writing this article, the cost of PPC ads on Bing is cheaper than with Google Adwords. Google does get a lot more traffic, though.
PPC ads are a great way to test the conversion rate of your website. If you want people to join your email list or contact you about your coaching services, you can use them to drive traffic to your site’s relevant pages and then measure the conversion rate.
Have you heard that the money is on the list? This is a well-known saying in digital marketing circles, and it is true. The first time someone visits your online coaching website, it is pretty unlikely that they will hire you as their coach. You need an effective way to follow up with them, and email marketing is a great way to do this.
To persuade your visitors to join your email list, you will need to give them something valuable in exchange for their email address. This could be a high-quality report, case study, or even a short video training session.
People are pretty reluctant to join email lists these days because they know they will receive promotional offers. Some email marketers abuse this and send several emails a day to their list. Do not do this. Send out an email every few days that provides value and remind your list that you offer high-quality online coaching services.
So now, what do you think is a great way to reach out to your clients?
If you need some personal online business advice, book a free call at www.talkwithcoen.com, and I’m happy to help you out. 👍🏻