You may read online that you do not need a website for an online coaching business. This is terrible advice as far as we are concerned. When you are in the online coaching game, your reputation is everything, and you need to do everything you can to increase your credibility.
You must have a professional-looking website. You do NOT need to spend thousands of dollars on a web designer. It is pretty easy to create your own website for a small investment. Never be tempted to use a free website service such as Blogger.com or Weebly.com. This tells prospective clients that you are a cheapskate.
This article will explain how you can set up a professional website for just a few dollars.
Get the right Domain Name
You need to choose a domain name that reflects your online coaching business. Some people use their name, and you can check to see if this is available. We recommend that you get a .com domain name if you can. Many of these have gone, but you can still find a good one with a bit of creative thinking. A domain name will cost around $10 a year.
Get Web Hosting
You need a web hosting account for your website files to live on the Internet. There are many web hosting companies out there offering all kinds of plans. When you are starting out, just get a shared hosting account.
It is going to cost you around $10 a month for your web hosting. When you are looking for a host, make sure that they have a one-click WordPress installation feature as you will be using WordPress as the basis of your website.
WordPress is a free blogging platform that is very flexible and has a lot of great features. There are millions of website using WordPress as it is easy to create a great looking website without knowing any web code.
There are thousands of WordPress themes available that you can choose from. The theme is the design of your website and the look and feel. You can look for free themes, and there are premium themes that will cost you a few dollars. Search for themes for online coaching using your favorite search engine.
A lot of plug-ins are available for WordPress that will enhance your website. Again there are a lot of free ones and some premium ones too. It is really easy to add content to a WordPress website, which is one of the main reasons it is so popular.
It is essential that your website looks professional and highlights your credibility as an online coach. You need to make your website work for you all of the time so create a valuable giveaway so that some of your visitors will provide their email address to you and join your email list.
It is very unlikely that a visitor to your website will become a coaching client the first time they visit. So you need a way to follow up with some of your visitors. Getting them on your email list is a great way to do this.
So now, what do you think is an essential aspect of a converting website?
If you need some personal online business advice, book a free call at www.talkwithcoen.com, and I’m happy to help you out. 👍🏻