Some Zoom events are unforgettable. The host comes across really well, and the audience feels that they got great value from attending. Other Zoom events are dull and boring and all over the place, resulting in many the audience leaving the event early or just ending up confused.
There are some simple things that you can do to make all of your Zoom events unforgettable. Preparation for any group meeting is highly recommended, as winging it on Zoom rarely provides a good result. If your audience detects that you are unprepared, they will be more likely to leave early or not take the action you want.
What do you want to achieve with your Zoom Event?
This is the first question to ask yourself. You need to have a clear goal in mind for every Zoom event. If you are holding an internal collaboration meeting, what do you want the attendees to take away from the session?
For a lead generation or customer acquisition event such as a Zoom webinar, you need to decide how to pitch your offer and follow up with people after the event. You need to plan your presentation so that you provide the maximum value to your audience.
You must have everything prepared before you launch your event. Prepare your presentation slides and determine what other information you will need to share with your attendees. Maybe you will want to show them some web pages or an application? Also, if you will share files, prepare these, and have them ready in a folder.
If you are just going to use the whiteboard feature for your Zoom event, plan how you will use it, and get your point across. We recommend that you use as many different methods as possible such as sharing your screen, the whiteboard, using the annotation tools, break-out groups, etc. to make your Zoom event memorable.
Use High-Quality Equipment
Dont try to conduct your Zoom events on the cheap. If your webcam is of low quality, this will turn off your audience very quickly. You are the host of the event, and the audience will want to see you in all of your glory. Grainy video is not the way to go if you want a successful Zoom event.
The same is true for the audio quality of your event. Cheap microphones need to be avoided here. If your audience struggles to hear what you are saying, they will leave the event in droves.
You do not have to spend a fortune on equipment for a fantastic Zoom event. There are high-quality webcams and microphones available for less than $100 each. You may also want to consider investing in some good lighting so that your face is lit up properly. Bad lighting will mean a lousy Zoom event.
Test your Meeting
Zoom provides you with the option to run a test meeting without any participants. If you are new to Zoom, then we highly recommend that you do this. You can record this test meeting and then play it back to see what was right and what was not so good.
So, what are your tips and tricks for an amazing Zoom event?
If you need some personal online business advice, book a free call at www.talkwithcoen.com, and I’m happy to help you out. 👍🏻