One of the best features of Zoom is the webinar platform. This enables you to hold a large meeting with many participants to share valuable information and pitch a product or service to them.
The good thing about the Zoom webinar service is that you can tailor it to meet your growth plans. There is a monthly subscription for using the Zoom webinar platform, and this starts with up to 100 attendees and goes up to 10,000 attendees (in exceptional cases, you can have as many as 50,000 attendees).
So you can plan your budget in line with the webinars that you intend to hold. There are many benefits to having regular webinars, which we will cover off in this article.
Webinars are a Soft Sell marketing tool.
If you set up your webinar correctly, then there is no need for a hard-sell approach. You will need to provide value to your attendees to encourage them to join your webinar and tell them what they can expect in the description.
People that sign up are already sold on the idea of what you will be sharing with them. For example, if you are going to hold a webinar about getting more visitors to your website, only interested people will join.
The offer that you make after providing value needs to be directly related to the subject. So maybe you have an advanced training product on website traffic generation or service that will automatically drive more traffic? People will be willing to consider this as they are already committed to the idea of increasing their web traffic.
Good Webinars are Engaging
A well planned and executed webinar will keep an audience engaged for much longer than a video will. If someone decides to watch a long video, they know that they can pause and come back later. Some will never come back.
But a webinar is a live event, and there is no pause option. If you use interaction in your webinars, which you must, then most of the attendees will stay until the end. They will want to know what your offer is and how it can help them. The people that remain till the end will be more likely to make a purchase.
Great for Lead Generation and New Customer Acquisition
When people register to attend your webinar, they will provide you with details such as their name and email address. This is a new lead for your business. You can follow up with those that do not make a purchase during the webinar with email marketing later on.
If your webinar is profitable and your offer solves a problem that your audience has, you will be very likely to make some sales during your webinar. Usually, webinars are used to sell high ticket products and services, so if you only acquire a few new customers, you will get a good return on your investment.
Use Webinars for Instant KLT
KLT is know like trust , which is essential for making sales. When you run useful webinars, your audience will get to know you, like you, and trust you very quickly. This is why webinars are such a significant sales and marketing tool.
So, how could you use Zoom Webinars to enhance your business?
If you need some personal online business advice, book a free call at www.talkwithcoen.com, and I’m happy to help you out. 👍🏻